5TH CLASS
"Our 5th class are absolutely loving their entrepreneurship lessons with Sam's Business Bus. They're learning so much about creativity, teamwork and starting a business of their own!"
— Ballyhass National School
Business education for primary schools
Driving opportunities,
one classroom at a time.
Sam's Business Bus brings hands-on entrepreneurship, money smarts and big-idea thinking to primary school children. Building confidence, curiosity and the skills they'll use for life.
Free for schools, funded by Enterprise Ireland and fully aligned to the Primary Curriculum Framework.
Trusted by schools across the country
Funded by
Sponsored by
Ages 10–12
Next Cohort - Opening Jan'27
Impact at a glance
Everything a school needs to know.
Cost to schools
Free — funded by Enterprise Ireland
Main target group
5th and 6th class
Format
10 week blended programme
Delivery
Live sessions, recorded content and classroom activities
Teacher role
Supported, not required to lead delivery
Final project
SBB School Shop
Curriculum links
Aligned to the Primary Curriculum Framework: entrepreneurship, financial literacy, wellbeing, sustainability, digital skills and communication
149
Schools engaged in 2025/26, including 11 for Bus Gnó Sam
3,584
Pupils reached
25
Counties reached
What we do
Business skills - built for young people with big ambitions.
We work with primary schools to deliver a playful, hands-on programme that turns curiosity into capability. From the first idea to the first sale, every child gets to think like an entrepreneur — with every lesson aligned to the Primary Curriculum Framework.
Spark big ideas
Children invent products, brand them, and pitch to their classmates — learning that ideas have value.
Money confidence
Saving, spending, profit and price — the financial basics, made joyful and age-appropriate.
Real-world teamwork
Roles, responsibilities and resilience — the soft skills that turn good ideas into real outcomes.
Next Cohort - Opening Jan'27
Register your expression of interest for 2026/27.
Tell us a little about your school and we'll send you cohort dates and the onboarding pack — no commitment, just curiosity. The programme is free to schools, funded by Enterprise Ireland and aligned to the Primary Curriculum Framework.
- 10 week blended programme
- Aligned to the Primary Curriculum Framework
- All lesson resources included
- Teacher supported — not required to lead delivery
- Finishes with the SBB School Shop
Sign your school up - free
Our expression of interest form takes about two minutes. Open to all primary schools and Gaelscoileanna across Ireland.
Register your Expression of Interest for 2026/27 Download the 2026/27 flyer (PDF)We'll only use your details to contact you about the programme.
As Gaeilge
Bus Gnó Sam
Bus Gnó Sam is the full Irish-language version of Sam's Business Bus, created for Gaelscoileanna and schools in the Gaeltacht. Same 10 week blended programme, same Primary Curriculum Framework alignment, all lessons, videos and classroom resources delivered trí Ghaeilge.
11 schools took part in Bus Gnó Sam in 2025/26 — and we'd love more to join us for 2026/27.
Register your Expression of Interest for 2026/27Do Ghaelscoileanna
- Gach acmhainn ar fáil trí Ghaeilge
- Ceachtanna beo agus taifeadta
- Siopa Scoile mar thionscadal deiridh
- Saor in aisce do scoileanna
Our community
Schools, photos, stories - all in one place.
See what classrooms are creating and share your own moments with the Business Bus community.
5TH CLASS
"The students at Cloughduv National School were delighted to receive their entrepreneurship certificates!"
— Cloughduv National School
6TH CLASS
"There was great excitement at the launch of Sam's Business Bus!"
— Gaelscoil Mhainistir na Corann
For teachers
Resources that do the heavy lifting.
Lesson plans, printable worksheets and ready-to-go activities, all mapped to the Primary Curriculum Framework. Free for partner schools.
Become a partner schoolFree
Programme Flyer 2026/27
PDF · Everything schools need to know
Download
Free
Lesson Plan: My First Business Idea
PDF · 5th Class
Download
Free
Worksheet: Price It Right
Printable · 5th Class
Download
Free
Pitch Day Toolkit
Slides + scripts · 6th Class
Download
Free
Money Smarts Starter Pack
6-lesson bundle
Download
Video lessons
Short, snappy and made for the classroom.
Bite-sized video lessons children love - perfect as a starter, plenary or a full-on adventure.
Where we're heading
A learning platform that drives opportunity for every child.
We're building Sam's Business Bus into a full educational platform - lessons, community, mentors and tools - so any school, anywhere, can give children a head start.
Come along for the ride